5 Mistakes That Are Hurting Your Real Estate Website Design

You’ve invested time and money into building your real estate website to help attract new clients and showcase your properties. But if your site isn’t optimized for the best user experience, you could be turning visitors away and missing out on leads. As a real estate agent, your website is your digital storefront, so you want to ensure you’re putting your best virtual foot forward. Before you start overhauling your entire site:

Check to see if you are making these common mistakes that can hurt your real estate website design. Tweak these issues and quickly transform your site into a lead-generating machine. Your site visitors will appreciate the improved experience, and your business will reap the rewards.

Read on to discover the top 5 mistakes to avoid so you can take your Real estate website design from blah to best in class.

1. Not Optimizing for Mobile

These days, if your real estate website isn’t optimized for mobile, you’re missing out on a huge chunk of potential clients. According to the National Association of Realtors, nearly 90% of home buyers start their search on a mobile device.

If someone visits your site on their phone and has a bad experience, they won’t return. To avoid turning off mobile visitors, these are a few must-haves:

  • A Responsive Design 

It means your site automatically adjusts to the screen size it’s being viewed on. Content and images resize to fit everything nicely on both desktop and mobile.

  • Large Touch Targets

Make buttons and links big enough for people to tap with their fingers easily. Small links that require precise clicking are frustrating on mobile.

  • Minimal Scrolling

Make sure people scroll appropriately to find important content or navigation. Your most important info should be visible above the fold.

  • Simple Navigation

Dropdown menus don’t work well on mobile. Use a simple menu with large category links that lead to individual pages. Make search prominent so visitors can quickly find what they need.

  • Fast Load Times

People will click away if your site takes over 3 seconds to load on mobile. Optimize your images and code to speed up load times.

Following these mobile-friendly best practices gives potential clients a great first impression and keeps them engaged. A poor mobile experience, on the other hand, could cost you business by driving visitors away to competitor sites optimized for the way people search today.

2. Cluttered Navigation and Information Architecture

A cluttered website is frustrating and hurts your business. Avoid these mistakes:

Simplify Content for Easy Navigation

Too much information on one page confuses visitors and makes your site hard to navigate. Pare down content to the essentials for each page. Think about how people use and read websites – so make information easy to find at a glance.

Organize Navigation for Clear Structure

Unorganized navigation frustrates visitors. Group similar content and services together, using clear section headers and menus. Keep your site architecture simple and consistent across pages. If visitors click too many links to find their needs, they’ll go elsewhere.

Provide Clear Calls to Action on the Homepage

Dropping visitors onto your homepage without a clear call to action is a missed opportunity. Your homepage should guide visitors to your most important content and conversion points. Tell them exactly what to do next to get information, contact you or make a purchase. Don’t make them hunt for the next step.

Use Engaging and Relevant Images

Boring stock photos, or worse – no images at all, do nothing to engage visitors or build trust in your services. Use high-quality, relevant photos to visually represent listings, neighborhood guides, agent profiles, and your unique selling points. But do just what is necessary, or your site will load slowly.

Ensure Readability with Proper Font and Contrast

Hard-to-read text, small fonts, and low contrast hurt accessibility and the user experience. Use a simple, clean font, appropriate sizing, and high contrast for an optimal reading experience on any device.

Following these tips will transform your real estate website into an effective marketing tool that keeps visitors engaged, builds trust, and generates more leads. A well-designed site is worth the investment!

3. Lack of High-Quality Imagery

Having a real estate website without eye-catching photos is like trying to sell a house without allowing potential buyers to view it. High-quality photos are essential for giving visitors a sense of what the properties you have listed are really like.

Make sure to include professional photos of the interior and exterior of your listings. Smartphone photos and low-resolution images won’t do justice to the homes and spaces you’re trying to showcase. Invest in hiring a professional real estate photographer to capture compelling photos of your properties. Their photos will make listings pop and give potential buyers a glimpse into what the space feels like.

You should also include multiple photos of each listing, not just one image. Have the photographer take shots of the front exterior, back exterior, street view, yard, each room, special features, and amenities. The more high-quality photos you have, the more it helps people visualize the full scope of the property.

Don’t just rely on photos of the physical structure either. Also, incorporate photos of the surrounding neighborhood, schools, recreational facilities, and nearby points of interest. Images with a sense of community and lifestyle will make listings even more desirable.

In the digital age, visuals have become increasingly important. People have short attention spans, so eye-catching and informative photos are key to capturing interest in real estate. Make high-quality and plentiful photography a priority for your website, and you’ll see a big difference in how people respond to your listings.

4. Not Integrating a Blog

Not having a blog on your real estate website is a missed opportunity. A blog allows you to consistently provide useful and engaging content for your visitors and position yourself as an expert in the industry.

Share Your Knowledge

A blog is the perfect place to share tips, advice, and insights into the local real estate market. You can write posts on everything from the best neighborhoods for young families to how to prepare your home for sale, establishing you as a knowledgeable resource for readers.

Build Your Audience

With regular blog posts, you give people a reason to return to your site again and again. Over time, this can turn casual visitors into loyal readers and potential clients. Include eye-catching photos, internal links to other posts, and a clear call to action, like signing up for your email newsletter.

Improve Your SEO

High-quality blog content is essential for search engine optimization (SEO). Each post gives search engines another page to index, and the internal links between posts strengthen your site’s architecture. The keywords and phrases you include in your posts and page titles/URLs also help boost your rankings in search results.

Show Off Your Personality

A blog allows you to showcase your unique voice and style. Share personal stories and experiences in a genuine, engaging way. Let your passion for the business shine through. Readers will better understand who you are and the care and commitment you bring to your work.

A regularly updated blog should be integral to your real estate website. It keeps visitors returning, establishes you as an authority, improves your search ranking, and allows your personality and passion for the business to shine through. So make sure to leave a blog out of your site design. With consistent, high-quality content, it can be one of your most powerful marketing tools.

Read more about integrating a Blog on your Real Estate website Here

5. Not Focusing on Conversions

Real estate agents make one of the biggest mistakes with their website design: not focusing enough on conversions. Optimization should be a top priority because your website is designed to generate leads and turn visitors into clients.

Lack of Clear Call-to-Action

If it’s not obvious what you want visitors to do on your site, they likely won’t do anything. Have a prominent call-to-action like “Contact Us Today” or “Schedule a Free Consultation” on your homepage and other key pages. Make it easy for people to get in touch with just one click.

Hard to Fill Out Contact Form

A long, complicated contact form is a conversion killer. Keep your contact forms short with only the necessary fields like name, email, phone number, and message. The easier you make it for people to reach out, the more leads you generate.

Not Mobile-Friendly

Most people access websites on their mobile devices today, so if your site isn’t optimized for mobile, you’re missing out on a huge opportunity. Ensure your site is mobile responsive so it displays properly on all devices. Visitors will stick around if navigating or filling out forms on the phone is easy.

Lacking Valuable Content

Use your website as a resource to build trust and authority. Provide content like market reports, home buying/selling guides, details on neighborhoods you serve, and more. It demonstrates your expertise and gives visitors a reason to contact you to help with their real estate needs. Make sure content is up-to-date and optimized for search engines.

Slow Load Times

If your website takes forever to load, no one will wait to see what’s on it. Perform regular speed tests to monitor your site’s performance and make improvements as needed. Fast load times, especially on mobile, keep visitors engaged. Optimize images, minimize redirects, enable browser caching, and consider using a content delivery network to speed up your site.

Focusing on conversions and the overall user experience of your real estate website should be a top priority. Make these key improvements, and you’ll quickly generate more quality leads.

Conclusion

So there you have it, the top five mistakes that could hurt your real estate website design and performance. Avoid these common pitfalls, and you’ll be well on your way to an effective digital marketing strategy and better lead generation. Remember, your website is often the first impression for potential clients and home buyers. Make that impression count by focusing on an intuitive user experience, high-quality photos, clear calls-to-action, optimized content, and a modern, mobile-friendly design. Tackle these fundamentals, and your real estate website will quickly generate quality leads and connect you with motivated buyers. The hard work will pay off, so optimize your site today!


Revitalize your real estate website design today! Let RealEst Creatives turn your mistakes into successes. Contact us now and transform your online presence.