Real Estate Content That Converts: 10 Types You Should Be Using

You’re a smart real estate professional. You know your stuff when it comes to selling houses, negotiating deals, and keeping clients happy. But do you know what really drives traffic, leads, and sales in today’s online world? Content.

Creating amazing content that people actually want to read is key. Not just any content, mind you, but content that converts casual viewers into eager buyers and sellers. The good news is, you don’t have to be an expert writer or have a huge budget to start making content that converts.

Here are 10 types of real estate content you should be using right now to boost your visibility, build trust, and turn more leads into clients.

Visual Content: Photographs, Infographics and Videos

Visuals are key for real estate. Photos, infographics, and video are eye-catching and help to quickly convey information to your audience.

Photos of properties, community amenities, and lifestyle shots should make up a major part of your content. High-quality, well-composed photos instantly give people a sense of what it would be like to live in a home or neighborhood.

Infographics are an easy way to represent data, statistics, and facts about the real estate market visually. Things like home prices, mortgage rates, rent vs. own comparisons, and neighborhood demographics are perfect topics for infographics. They take information that might otherwise seem boring or complex and transform it into an engaging graphic that people will want to look at and share.

Video content, like video tours, vlogs, live streams, and video slideshows, brings real estate listings and communities to life. According to studies, people retain 95% of a message when they watch it in a video compared to 10% when reading it in text. Video is challenging to produce but can be an extremely compelling type of content. Even short, simple videos can capture someone’s attention and spark their interest in a listing, neighborhood or agent.

Mixing photos, infographics, and video into your content strategy, along with well-written blog posts, is key to attracting potential clients and keeping them engaged with your brand. The variety of visual and multimedia content will make you stand out from the competition and give people all the information they need to choose you as their real estate agent or to invest in a new property.

Blog Posts: The Power of Valuable Written Content

Blog posts are one of the most effective types of content for real estate businesses. They allow you to share your knowledge and expertise with readers in an in-depth yet accessible way.

You can write posts on things like:

  • Neighborhood guides: Give an overview of popular neighborhoods, highlights, amenities, average home prices, etc. These evergreen posts can drive traffic for years.
  • Home buying and selling tips: Provide helpful advice and recommendations for people buying or selling a home. For example, “10 Things to Do Before Putting Your House on the Market.”
  • Market updates: Share the latest news and trends in your local real estate market. Discuss things like changes in home prices, new developments, millennial home buying trends, etc.
  • Homeowner advice: Give useful tips for current homeowners, e.g. “Easy DIY Home Improvement Projects,” or “How to Lower Your Energy Bills This Winter.”
  • Lifestyle content: Discuss how people can enjoy living in your area, featuring the best restaurants, outdoor activities, cultural attractions, and more. This helps establish you as an authority in your community.

The possibilities for blog content are endless. The key is to post new content on a consistent basis, at least once or twice a month. Optimize your posts for search engines by using related keywords in the title, headings, and body content. Promote your posts on social media to increase visibility and drive more traffic to your site.

Real Estate Blog: Why Your Website Needs One Immediately

High-quality, in-depth blog content is a must for any real estate business. When done right, your blog can become a lead generation machine and help establish you as the go-to source for real estate expertise in your local market.

Website Content: Optimize Your Real Estate Website

Your real estate website is the digital home for your business and a key part of your marketing strategy. To convert visitors into leads and clients, focus on optimizing your site with valuable content.

Blog Posts

Publish regular blog posts on topics related to buying, selling, investing in real estate. Discuss local market trends, tips for homebuyers, profiles of listed properties, and advice for sellers. Blog posts should be informative yet conversational in tone. Aim for 2-3 short posts per week, around 300-500 words each.

Read more about integrating a Blog on your Real Estate website Here

Property Listings

Feature all listings prominently on your homepage. Include professional photos, virtual tours, property specs, pricing, and your contact info. Make listings easy to navigate by category like residential, commercial, acreage, etc. Update listings frequently to keep content fresh.

Service Pages

Explain the services you offer like selling homes, helping buyers purchase property, property management, commercial real estate, evaluations, etc. Describe your experience, credentials, expertise, and the benefits of working with you. Include testimonials and reviews from happy clients.

About Page

Share your real estate story and company background. Discuss what makes your approach unique, your mission and vision, community involvement, and team bios. The about page helps build trust and connection with visitors and potential clients.

Lead Capture

Your website should make it easy for visitors to contact you or sign up for your email list. Place lead capture forms prominently on each page so visitors can request more info, book a consultation, sign up for property alerts, or subscribe to your newsletter. Gathering leads and contact info is key to converting website traffic into new business.

Optimizing your real estate website with content that informs and engages visitors is essential for driving leads and growth. Focus on creating and updating content that spotlights your services, expertise, and listings. Make it easy for people to connect with you, and your website will become a powerful tool for converting visitors into lifelong clients.

Social Media Content: Engage Your Audience on Key Platforms

Social media platforms are a must for real estate businesses today. Engaging with your audience on the major platforms will increase brand awareness, generate leads, and drive traffic to your website.

Facebook

With over 2 billion monthly active users, Facebook is the largest social network and a key platform for real estate. Post eye-catching photos of new listings, share market updates, promote your business page, and start conversations in local community groups. Run lead generation ads targeting homeowners and buyers in your area.

Instagram

Instagram is ideal for showcasing high-quality listing photos and lifestyle shots. Build your brand by posting regularly and using popular real estate hashtags. Instagram stories and live videos are a great way to give followers a behind-the-scenes look at your business. Promote your Instagram account on other platforms to gain more followers.

Twitter

While Twitter has a smaller user base, it’s popular with journalists, media, and industry influencers. Share real estate news, insights, and advice to position yourself as a thought leader. Retweet and engage with others in your local market and industry. Use hashtags to increase visibility.

YouTube

Create video walkthroughs of listings, market reports, and tips for home buyers and sellers. YouTube is the second largest search engine after Google, so videos are a valuable tool for lead generation and traffic. Promote your YouTube channel on other social platforms to build subscribers.

Real Estate Video Impact: A Picture Is Worth 1000 Words, but Video Is Worth 1000 Pictures

LinkedIn

Networking and building professional relationships is key for real estate agents and brokers. Create a comprehensive LinkedIn profile highlighting your experience, credentials, and expertise. Post updates, share industry news, join real estate groups, and connect with past clients and colleagues. LinkedIn ads and sponsored content are useful for targeting other professionals.

By developing a strong and active social media presence on these major platforms, you’ll boost brand visibility, drive more traffic to your website, generate new leads, and ultimately close more deals. An engaging social strategy is one of the most important things a real estate business can do to achieve success.

Email Newsletters: Stay in Touch With Past and Potential Clients

Email newsletters are one of the most effective ways to stay in regular contact with your past and potential real estate clients. Sending a monthly or quarterly newsletter helps to keep your name and services at the top of their mind for when they’re ready to buy, sell or invest in property again.

Provide Value With Your Content

The content in your newsletters should aim to educate and provide value to your readers. You can include:

  • Market updates on home prices, interest rates and trends in your area.
  • Tips for home buyers and sellers like how to prepare a home for sale or questions to ask when viewing properties.
  • Profiles of listings you have available or recently sold. Give readers a glimpse into some of the properties in your portfolio.
  • Latest news and changes that impact the real estate industry. Staying up-to-date with regulatory changes shows your expertise.

Keep it Brief and Scannable

In today’s digital world, people have short attention spans. Keep your newsletters concise and scannable:

  • Use images to break up text and draw attention. Photos of new listings, your team, or the local neighborhood are all great options.
  • Include informative headings for each story or section. This allows readers to quickly navigate to items of interest.
  • Limit each story to 2 or 3 short paragraphs. You want to give the key highlights without overwhelming people with too much text.
  • Use bulleted lists when possible. This makes information easy to digest.

Make it Personal

While the content and industry knowledge are important, don’t forget to make your newsletters personal. Share some details about what you and your team have been up to. Mention names and highlight accomplishments or community involvement. This helps to build rapport and show readers that there are real people behind your brand who care about them and the local community. Personal touches can go a long way in building trust and loyalty with your clients.

Newsletters are a simple but highly effective way for real estate businesses to build meaningful relationships that last long after a transaction has closed. With consistency and value, your newsletters can become an important part of your lead generation and client retention strategy.

Create Real Estate Content That Convert

So there you have it, the recipe for real estate content that really converts. Focus on these types of content, keep your voice authentic and engaging, and watch your audience grow. People want to connect with the professionals they work with, so don’t be afraid to show your personality. And of course, make sure your content is useful and helps people in their home search or selling process. 

If you stick to that winning formula, you’ll gain loyal readers and start turning those readers into clients. So stop reading this and get creative! Your new clients are out there waiting for content that speaks to them.

Revitalize your real estate marketing strategy with content that truly converts. Elevate your brand and engage your audience effectively with RealEst Creatives‘ content marketing expertise. Let’s transform your real estate journey together. Contact us to start crafting compelling content today!