Reel in Leads: Exploring the Benefits of Video for Real Estate

It’s no secret that a video is a powerful tool for marketing. Did you know that 84% of people are convinced to buy a product or service after watching a brand’s video? And those percentages are only going up as more and more people turn to the digital age for their shopping and research needs.

So if you’re in the real estate business, it’s time to take a page out of the marketing pros’ playbook and start reaping the benefits of using videos in your marketing strategy. From personalizing messages to creating more engaging campaigns, video can make all the difference in attracting leads.

In this article, we’ll explore why video is such a great tool for real estate and how you can use it to increase engagement with potential clients. Let’s dive in and start reeling those leads in!

Statistics: Impact of Video on Real Estate Marketing

Real estate businesses must recognize the impact of the video when it comes to marketing. According to recent stats, it’s estimated that 81% of businesses are now using video as a marketing tool, and this includes real estate. With its power to grab attention and keep leads interested in a property, there’s no doubt that videos play an invaluable role in helping brokers increase their sales.

Another study revealed that 96% of people say watching a video about a product or service is helpful when purchasing. That same study found that 73% of homeowners said they would be likelier to list with a real estate agent who used video in their marketing.

These findings clearly show videos’ influence on buyers and sellers across the board. The takeaway? Incorporating videos into your real estate marketing plan is essential for success.

Incorporating Video Into Your Real Estate Strategy

No matter how you look at it, video content is here to stay. As a real estate professional, taking advantage of the benefits video provides is important. It’s an ideal way to make an impact with potential leads and give them a chance to get you know better.

To get started, think about what kind of message you want to share about your brand and the types of videos you’d like to create. Do you have any upcoming listings that could benefit from a tour-style video? Or do you have some local market insight that could be shared in an educational format? Whatever topics and angles you choose, ensure they’re tailored toward your target audience.

You can also use videos for more than just marketing—from virtual tours and informational webinars to weekly check-ins or keeping leads updated on the latest industry news. The possibilities are endless! Just remember, whatever videos you create should be well-produced and always provide something unique that sets your business apart from the competition.

Using Video to Tell Stories Effectively

Real estate is all about storytelling. When you’re trying to sell a house, it’s not just the structure you’re selling—it’s an experience in which buyers can see themselves living and enjoying life. Video allows you to tell this story more effectively than ever before—more so than even high-quality photographs can.

Video helps you draw in potential buyers with the perfect blend of visuals and audio. Add some well-chosen music, a precise panning shot of the exterior of the building, and maybe even a glimpse of what the home looks like inside, and you have a powerful storytelling tool.

Video enables you to give potential buyers an intimate tour of a property that allows them to understand its personality and character, helping them understand how they could live there when they buy it.

Plus, providing potential buyers with this immersive experience can help increase leads during an open house or virtual tour since viewers will already better understand what they’re looking at when they arrive onsite or log in.

Exploring Types of Videos Relevant to Real Estate: Virtual Tours, Agent Profiles, and More

When it comes to video in real estate, there are a variety of topics and types of content you can create to engage potential customers. A few that come to mind are virtual tours, agent profiles, and neighborhood tours.

Virtual Tours

Virtual tours are an excellent way to give potential buyers a comprehensive look at the interior and exterior of properties without leaving their homes. In addition to being time-saving, virtual tours are a great way to give people a sense of the ambiance of a space.

Agent Profiles

Agent profiles allow potential customers to know the agents they work with. You can use these videos as part of an introduction before you meet in person or during negotiations—or even as part of your marketing strategy.

Neighborhood Tours

Neighborhood tours allow people to explore different neighborhoods and decide which appeals most to them based on the nearby amenities, attractions, shops, and restaurants. By providing customers with clear visuals and detailed descriptions, it can help clients make informed decisions about where they want to live or invest in property—and simultaneously make agents look like local experts!

Tools and Tips for Creating Engaging Videos on a Budget

It’s good news that you don’t have to break the bank to create compelling videos. With the right tools and tips, you can easily make the most of your budget and create engaging videos.

Smartphone Technology

These days, smartphones are powerful devices that can record stunning high-definition videos for a fraction of the cost of professional equipment. With a great phone and careful editing, producing excellent video content on even a modest budget is possible.

Editing Software

Cheaper software packages are available that make it easy to piece together clips into something polished and professional-looking. You don’t need advanced video editing skills either – many packages have drag-and-drop features that allow even tech novices to create eye-catching content.

Tips & Tricks

To get the most out of your videos, there are several steps you can take during filming and editing to ensure your final product looks its best. Some tips include: using tripods or selfie sticks for stable footage; using natural lighting instead of artificial; adding subtitles so viewers can easily follow; and pacing cutaways or soundbites with background music for effect.

Maximizing Your Videos With SEO & Social Media Strategies

Video marketing is becoming increasingly popular in real estate, and with good reason—it’s effective. But to maximize your video content, you must use the right SEO and social media strategies.

SEO Strategies

Regarding SEO, your title and description for each video help search engines find you more easily. It would help if you also focused on getting high-quality backlinks from other websites and optimizing your site for mobile viewers. It will ensure that the right people see your videos.

Social Media Strategies

You should share your videos across your social media channels. If you have a website or blog associated with your business, create posts that link back to your videos so people can easily find them. Additionally, if you have a larger social media presence, consider using paid ads on platforms like Facebook or Instagram so that even more people can discover your videos.

By taking advantage of these strategies, you can reach a wider audience of potential leads without breaking the bank. So what are you waiting for? Get out there and start creating video content today!


Video is among the most powerful tools in any real estate marketer’s arsenal. It’s an engaging, easy-to-digest medium that helps to draw in potential buyers and capture the attention of investors.

By leveraging the power of video, you can dramatically increase the reach of your marketing campaigns and gain a competitive edge in the real estate market. Don’t wait—start implementing video into your marketing strategy and reel in leads today.

Contact RealEst Creatives today to learn how our SEO and social media marketing services can help you maximize the power of video to attract and convert potential clients.