The Benefits of Having a Dedicated Real Estate Social Media Presence

When you’re selling real estate, having a dedicated social media presence is key. Not only will it help you to build relationships with potential buyers, but it can also give you an edge in the market. There are many reasons why having a social media presence is so important. First, it allows you to connect with potential buyers directly and personally. Not only helps you to build trust and credibility, but it can also reduce the time it takes to sell a property.

Furthermore, social media is one of the most effective ways to promote your business. Not only will it help you reach new potential buyers, but it can also attract attention from those who are already interested in your properties or services. Using social media effectively can boost your real estate business in no time at all. In this article, we have covered the major factors why having a social media presence for real estate businesses is game-changing.

Why Having a Dedicated Social Media Presence is Important for Real Estate Agents

Social media plays an important role in the real estate industry for agents and buyers. There are several reasons why social media presence is important for real estate agents:

1. Social media can help agents connect with potential buyers and clients. When using social media, agents can post updates about properties they are selling or buying, giving interested parties a chance to get in touch. Additionally, agents can use social media to create promotional materials (e.g., photos and videos), which they can then share on their channels to attract more attention.

2. Social media can help agents build relationships with buyers and clients. Agents can establish trust and rapport when working with customers through social media before closing a sale or contract. Furthermore, by being available to answer questions and providing helpful tips, agents can create loyal followers who will refer new businesses their way.

3. Social media provides an easy way for agents to keep track of their progress as they work on behalf of their clients or customers. By regularly monitoring their tweets, blogs, and other social platforms, agents can stay up-to-date on what’s happening in their marketplaces and ensure that all pertinent information flows smoothly between them and those they represent.

The Different Types of Social Media Platforms

There are a variety of social media platforms that can be used to market real estate.

Twitter is a great way to share real-time updates about your properties and market them to potential buyers and renters.

Facebook lets you create pages for each property you own or manage and pages for groups of properties. You can also create ads, post content regularly, and interact with potential customers.

LinkedIn is a popular platform for professionals in the real estate industry. You can create a page for each property you own or manage and group pages for multiple properties. LinkedIn allows you to create ads, post content regularly, and interact with potential customers. 

Google+ is a newer social media platform that has seen limited adoption by the real estate community thus far. However, it could be an interesting option for those targeting millennials and other younger demographics who increasingly use technology in their everyday lives.

Tips for Setting Up a Social Media Profile for Real Estate

Like most real estate agents, you have several social media accounts for different purposes. But if you want to increase your visibility and reach on social media, setting up a profile specifically for real estate can be a great way to do that. Here are some tips for creating the perfect real estate social media profile:

A username that Reflects Your Brand

Your username should reflect who you are as an agent and what kind of content you’ll promote on social media. For example, if you run a blog, choose a name like “Real Estate Blogger” or “Real Estate Agent Blog”.

“If you’re not sure what name to choose, ask yourself what kind of content would fit under that username,” advises Laura Vanderkam, author of The New York Times best-seller Small Great Things and former marketing executive at IBM.

Limit Your Posts to Content That’s Relevant to Your Category

When choosing which topics to post on your social media account, ensure they’re relevant to your category and audience. For example, if you specialize in luxury real estate properties, focus your posts on those types of properties. Also, showcase recent listings and newsworthy events in your community related to Real Estate. Don’t post irrelevant information or posts from years ago; People will quickly tune out if they don’t see anything new from you.

Make Use of Hashtags and Other Social Media Tools

Hashtags can increase your reach on social media and connect you with a wider audience. Be sure to use relevant hashtags for your niche and region, and make sure to post about them in your posts. You can also join social media groups related to your industry or target market and share content from those groups.

Engage With Your Followers on Social Media

As an agent, it’s important to be engaging and responsive to your followers. Answer their questions, offer advice, and share helpful resources. Be open and honest, and be yourself; people will respect that.

Build Relationships with Prospects and Current Customers

Building relationships with current customers and potential prospects on social media is important. Share relevant content that connects with them, answer their questions, and invite them to events or webinars you’re hosting. You can also reach out to them via direct messages or email campaigns. 

Your goal should be to get people interested in your products or services to contact you. You can’t do that if they don’t know who you are or what you do.

Benefits of Having a Social Media Presence for Real Estate Agents

Having a social media presence for real estate agents can be valuable in reaching potential clients and building relationships. By posting relevant content to the audience, agents can attract new followers and build trust with current followers. Additionally, social media platforms allow agents to share news and announcements, showcase their work and connect with customers.

Social media can help agents stay up-to-date on industry trends. Agents can get ahead of the competition by following relevant channels, participating in discussions, and creating a unique selling proposition. Finally, social media provides an easy way for agents to measure their progress and make changes as needed.

Overall, having a social media presence for real estate agents can provide many benefits, including increased reach and engagement, better information management, competitive advantage, and improved customer service.


The benefits of having a dedicated real estate social media presence are clear and numerous. By promoting your business and services online, you can reach a wider audience, attract new clients, and build trust and credibility with potential customers. If you are not currently using social media to market your business, consider investing in dedicated social media marketing and management services. You won’t regret it!

RealEst Creatives can help you create a compelling and effective social media presence for your real estate business. Contact us today to Start building your presence on social media now!